Agritourism to play a key role in driving Scotland’s rural economy

By Caroline Millar, Scottish Agritourism Sector Lead

Scotland’s agritourism sector has ambitious plans to provide the same level of economic impact to the rural economy that many other countries enjoy.

Agritourism includes three main activities based on a working farm or croft – farm retail, farm accommodation and day experiences.

Farm retail, the direct sale of food and drink from farms either in a farm shop, honesty hut or online, accounts for an estimated £110 million of economic value to the sector.

Holidays on farm and day experiences are estimated to be valued at £60 million.

Farmstays now include a vast range of accommodation types from luxury lodges to glamping and campsites, and also include the traditional farmhouse B&B that many people think of when they think of a farmstay.

Day experiences are where the sector is seeing increasing demand, particularly from the travel trade who organise private tours for couples and groups. Experiences include farm tours, seasonal events such as pumpkin festivals, eating in a farm café or restaurant, adventure sports and weddings.

The definition of agritourism varies from country to country. The Scottish definition of agritourism is: “Tourism or leisure on a working farm, croft or estate which produces food.”

The sector body, Scottish Agritourism, was established in June 2020 to formally bring together a strong network of farmers, crofters and suppliers to the sector, to offer peer to peer business support, consumer marketing and representation. Scottish Agritourism has a board chaired by Riddell Graham, formerly Head of Partnerships, Visit Scotland. While working on behalf of the entire sector, Scottish Agritourism is also a membership organisation.

The agritourism sector is much wider than farmers and crofters at its core. Businesses providing professional services and advice, construction companies and a range of suppliers needed to run a successful enterprise are just some examples of the wider agritourism supply chain that are playing a vital part in the growth of the sector.

The Scottish Government’s programme for government in May 2021 included an action to produce and implement a strategy to grow agritourism in Scotland. The strategy was part of a 100-day commitment action. The strategy was developed with a working group made up of private sector and public sector leaders, and also included input from international experts in agritourism. It was launched at the Scottish Agritourism conference in November 2021.

Scottish Agritourism as a sector body plays a vital role in representing private sector businesses in agritourism with the national strategy roll out. Three representatives from Scottish Agritourism sit on the implementation board including Caroline Millar, Sector Lead for Scottish Agritourism and Co-Chair of the board alongside Cabinet Secretary for Rural Affairs, Land Reform and the Islands, Mairi Gougeon. The strategy aims to have 100 farmers and crofters in agritourism by 2030 and to increase the economic impact from £170 million to £250 million per annum.

Find out how Bell Ingram can help you achieve your Agritourism dream here.

Our people

Rhona Booth

Rhona Booth

Senior Associate, MRICS
Rural Land Management
Tel: 01738 621 121

About: Rhona is a highly experienced RICS Chartered Surveyor and Registered Valuer working across Perthshire and Angus advising on all aspects of estate and farm management, including landlord and tenant negotiations, telecommunication mast agreements, utility project and CPO compensation claims. In addition, Rhona can undertake a range of rural valuations for a variety of purposes as a Registered Valuer. Rhona joined Bell In gram in 2020 and has over 20 years’ experience in the sector. Interests: Rural Land Management, Valuations, Utilities, Renewable Energy, Agricultural Tenancy Advisor, MRICS Registered Valuer.

Get in touch

We'd love to hear from you, use the form below to email me direct

    Bell Ingram’s Finnich Glen visitor centre vision wins planning approval from council

    Farmers David and Carole Young have warmly welcomed the decision by members of Stirling Council’s Planning Panel to unanimously approve their planning application for Finnich Glen today (Tuesday 6th October).

    Along with a visitor centre, the development will comprise a 150-space car park and a network of paths, bridges and viewing platforms at the Devil’s Pulpit beauty spot.

    Architects and planning consultants Bell Ingram Design lodged the application for the 10.9 hectare site in West Stirlingshire on behalf of the couple last September.

    David Young says:

    “Carole and I are both delighted and relieved by today’s decision and want to thank the councillors for supporting our vision to create a destination of national and international importance at Finnich Glen.

    “The Finnich Glen visitor centre development will allow visitors to access the Glen safely and safeguard this stunning environment for future generations to enjoy.

    “In the longer term we hope to create a sustainable business and generate rural jobs, something that’s never been more important as our economy struggles to survive during the Covid-19 pandemic.”

    Iain Cram, Director of Bell Ingram Design, says:

    “I want to thank Stirling Council, and specifically the three ward councillors Graham Lambie, Robert Davies and Alistair Berrill, for having faith in this proposal and unanimously supporting our plans to resolve the serious safety issues both on the roads and in the Glen itself.

    “From the beginning we have engaged with the local community and key stakeholders, and we firmly believe our proposals will enhance this stunning place. We have made every effort to ensure that the design of the proposed visitor centre blends into the landscape and isn’t visible from the road. The revenue it will generate will allow us to deliver the free parking and toilet facilities that are expected in any modern visitor attraction.”

    Despite over 70,000 people visiting Finnich Glen each year, there is currently no safe access, parking or even basic toilet facilities at the site.

    David Young continues: “Recent events have highlighted the scale of the safety issue after thousands of people descended on the site after lockdown eased, forcing Stirling Council to close the Glen and enforce parking restrictions.”

    Our people

    Iain Cram

    Iain Cram

    Tel: 01738 621 121

    About: Iain is Partner in charge of Bell Ingram Design. His main role is working with clients on projects from the initial concept, through site searches, funding challenges and statutory consents. He's an experienced and talented architect with a long track record, working on a diverse range of projects from small scale residential through to large public, commercial, residential and tourism builds. Interests: Architecture, Building Surveying, Trustee of the Scottish Lime Centre, a highly respected historic building skills training centre.

    Get in touch

    We'd love to hear from you, use the form below to email me direct

      Article posted on 06/10/2020

      Crosswoodhill Farm, Pentland Hills

      Securing AMC finance for family to expand their farming and holiday cottage business.


      Farming family, Hew, Geraldine and Angus Hamilton, were looking to finance the purchase of two neighbouring farms to expand both their farming activities and their award-winning Crosswoodhill Farm holiday cottage business. They were looking for a lender who was not only competitive but really understood the rural sector to support plans to use their current farming operation as a springboard for future development. “We felt that AMC was more likely [than other lenders] to understand our situation and what we wanted to do,” said Angus Hamilton.


      The Hamiltons met AMC Agent Sarah Tyson for an informal discussion at the 2018 Royal Highland Show at Ingliston just a few weeks after the land came onto the market. Although they did talk to other lenders, they chose AMC because of their sector knowledge, flexibility, competitive rates and expert help. Sarah supported the Hamiltons through all stages of the process, from helping to complete the application form, to collating supporting documents and valuing the property used as security … it’s all part of the AMC service!


      With Sarah’s expert guidance, AMC finance was arranged with the minimum of fuss, allowing the Hamiltons to start drawing up plans to develop a quadrangle of derelict farm buildings into self-catering accommodation for up to 20 guests. By expanding their acreage and developing a number of diverse enterprises at Crosswoodhill Farm and beyond, the family are creating a business that should thrive in these times of economic uncertainty. “Farming now isn’t just about sheep and cows – it’s managing all the resources at your disposal and looking at them as business assets competitively. AMC finance is key to expansion projects such as this,” says Sarah Tyson (pictured right with the Hamilton family).

      Article posted on 21/06/2018